Next, Socialpoint decided to run a disruptive test with ironSource to increase engagement, launching a special promotion event with a 4x multiplier rather than the typical 2x. The solutionįirst, Socialpoint removed one offerwall, as a way to reduce player confusion, leaving only ironSource in place. For that reason, Socialpoint was looking for a way to increase revenue and engagement on the offerwall and simplify the user experience. However, Socialpoint noticed that user engagement was quite low, and in some cases the experience was confusing for users. The monetization team would often collaborate with the live ops team to run double credit promotions, in which offerwall rewards were multiplied 2x for an hour. Éste consiste en crear un mundo con tus propios dragones, los cuales se consiguen: comprándolos, apareando 2 dragones, ganándolos en el Bonus Diario, como regalo de tus amigos, en el Mercado Negro del Dragón, en la recompensa del lunes o ganándolos en eventos especiales. In the past, the monetization team at Socialpoint had two offerwalls integrated into their game Dragon City - one powered by ironSource and the other powered by another monetization company. Dragon City es un juego en Facebook, creado por Social Point. Their portfolio of mega-hits include Dragon City, Monster Legends, Tasty Town and World Chef. Socialpoint is a mobile gaming company based in Barcelona that develops action, social and strategy games.
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